Book Review: REWORK

I just finished reading one of the most refreshing books I’ve come across in quite awhile.  The team from 37signals offer up a great perspective on creating a fast moving agile organization that focuses not on one-up’ing your competition but delivering services or products that actually make a difference to your employees and customers.  To borrow from the book what you don’t do is just as important if not more so as as what you do decide to offer in a design, product, or service.   Fried and Hansson show how easy it is to get lost in the mainstream of today’s larger organizations and how many organizations become handcuffed by many of the typical notions of how business should be run.

 

 

Rework offers a refreshing series of essays covering a variety of topics many startups and nascent entrepreneurs would be wise to follow.    From the cultivation of a “culture” to the core of what drives your business…the people and hiring those who are really driven and will help your organization grow by sparking a passion and desire to build not just profitable but exciting organizations your employees and customers can get behind.

You can find Rework on Amazon here